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Benefits of Branded Workwear for your Team


Kitting out your team in branded workwear can offer greater benefit than your team looking good and being compliant. On a daily basis, we are surrounded by people in branded uniforms – whether it be flight attendants, shop staff, industrial workers, or sports teams on the field…

Each All Black player is kitted in the same gear, whether on the field for a test match, or out training. All team players are uniform (excuse the pun). Bringing this concept to your team, can create a better culture of team spirit and belonging in your workplace. As a result, that culture breeds positivity and increases productivity. Not only will this culture and personal attitude overflow outside of work, but also increase return on investment for you. As Richie McCaw said in 2011, about the All Blacks jersey, “…it’s still something I’m very proud to wear.” This shows the immense responsibility in wearing an All Blacks jersey.

Here are the top 3 benefits of branded workwear for your team!


1. Promotes your brand

Branded workwear is a very affordable form of free advertising. Your employees wear them around the workplace and are seen by customers and clients, leaving a lasting impression. Uniforms can also be a point of difference within the industry. Helping to distinguish your brand from competitors will encourage consumers to choose your product/service. Branded workwear is often likened to having walking billboards out there on the street promoting your brand.


2. Sense of belonging

Introducing a branded staff uniform will help your employees feel like a team. For Kiwis, one of the things dearest to our hearts is not only the game of rugby, but the All Blacks brand. Each time they are at training or an international match, the branded garments are in our faces yet again.

Fitting into a team is known to have a positive effect on belongingness and productivity. Encouraging everyone to work as a team by wearing the same uniform can also increase workplace happiness.


3. Safety & Compliance

If you are in an industry where hi-vis clothing is required, having branded workwear ensures safety & compliance for all your staff.

As our staff are our most important asset, it is vital we do all that we can to keep them protected. Branded hi vis workwear ensures all your staff will be in the correct clothing in each situation, no matter whether they are in a warehouse or distribution centre, out on a construction site, or working on the rail or roads at night. Creating a branded workwear package for your team helps you sleep at night, knowing your team will be safe and seen at work, and able to get home to their loved ones every day!


At All Guard, we are passionate about making New Zealand a safer place, so kiwis can get home safely to their families. Contact the team today to see how we can help you! By enhancing your productivity, getting your team home safe, with the correct PPE and Workwear for your industry.

Freephone: 0800 255 482 or email

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